Existing repeat donors are not only more likely to give larger donations but also to spread the word about your cause. However, they often need gentle reminders and prefer to give on their own schedule rather than just during an NFP’s appeal period. Their decision to donate might be driven by a personal milestone, a current event, or influence from their network.

With performance marketing, you can stay visible across the channels your donors frequent, ensuring you are ready, available, and engaging them for donations all year round—not just during campaign seasons.