Yes, to ensure consistent fundraising revenue throughout the year, it’s crucial to maintain a consistent presence in the market—not just during specific campaigns or appeals. A continuous approach allows you to engage with potential donors at all times, ensuring that your message is always accessible and top of mind.

Our digital performance retainers are designed to keep your fundraising efforts active 365 days a year. This strategy focuses on driving lead generation, attracting cash or single-gift donors, converting regular donors, securing bequests and major donors, supporting community fundraisers, and boosting event registrations.

This comprehensive approach includes:

• Search Engine Visibility: Being discoverable through Search Engine Marketing (SEM), Google Grants (which provides eligible charities with up to AUD 13,000 per month in free advertising), and Search Engine Optimization (SEO) to capture interest from people actively searching for causes like yours.
• Social Media Advertising and Programmatic Campaigns: Growing awareness and engaging audiences through targeted social media advertising and programmatic campaigns that ensure you reach both broad and niche audiences.
• Traffic and Conversion Strategies: Using SEM and social media advertising to drive traffic to your website and leveraging high-conversion techniques across all channels to turn interest into donations.

By maintaining an always-on marketing approach, you can build strong relationships with your supporters, remain front of mind, and continuously drive revenue to support your cause.