You’re not eligible — at least on paper.
Based on your answers, your organisation doesn’t meet Google’s standard eligibility checklist for the Ad Grant.
But the reality is, many successful applications don’t start out looking “eligible”.
We understand how Google evaluates organisations in practice — not just the surface-level rules — and we’ve helped organisations access the grant despite not fitting the obvious mould.
Book a free consultation and we’ll assess whether there’s a genuine pathway forward for your organisation.
Not eligible doesn’t mean no options!
At this stage, the most useful next step is a conversation.
In 20–30 minutes, we’ll assess your organisation beyond the surface-level eligibility rules and explain how Google evaluates applications in practice.
You’ll leave the call with clarity on whether the Ad Grant is realistic for you.
And if it is, what the pathway looks like. No pressure. No obligation.
What we’ll cover in the consultation…
- Where your organisation currently stands against real eligibility criteria
- Whether there’s a legitimate pathway to the Google Ad Grant
- What would need to change to qualify (if anything)
- Whether pursuing the grant actually makes sense for your organisation
In other words, we’ll have a no nonsense discussion and tell you if and how your organisation can get the grant
What this is…
more importantly,
what this isn’t
If an application is possible, and any additional work is needed to support your application, we’ll outline it clearly and suggest a course of action.
No hidden fees, lock ins or tricks.
Step 1: Getting the grant
Step 2: Keeping it and making it work
Approval unlocks up to $170,000 per year in free Google Ads. But without the right structure and ongoing compliance, many accounts are suspended or underperform within months.
Once your Google Ad Grant is approved, your account must meet strict performance and policy requirements to remain active, including:
For many charities, this is where things fall apart.
Not because the work isn’t good, but because the rules are strict, the platform is technical, and the margin for error is small.
Accounts get limited. Performance drops. Compliance issues creep in.
And the grant that looked so powerful on paper never reaches its full potential.
That’s why the organisations who truly succeed with the Google Ad Grant don’t stop at approval.
They put the right structure, strategy, and oversight in place to make sure it actually works.
If and when you’re approved, we’re here to help with that too – compliance, optimisation, and turning visibility into real outcomes for your mission.
There’s no obligation to continue beyond the application.
But if you want a team who already understands your organisation, your goals, and where most accounts go wrong, we’re always available to help further.
FAQ’s
Once your grant is approved, your account goes live with access to up to $10,000USD per month in Google Ads (Approx. $15,000AUD).
From there, the focus shifts to using the grant effectively and staying compliant. Google has ongoing performance and policy requirements, and this is where many organisations run into trouble if the account isn’t actively managed.
If you’d like, we can continue supporting you with compliance, optimisation, and strategy, helping ensure your grant stays active and actually drives enquiries, donations, or awareness for your mission.
There’s no obligation to continue beyond approval. Some organisations choose to manage the grant internally, but most prefer ongoing support. The choice is always yours.
No.
There is no upfront fee for the grant application, and no requirement to commit to ongoing services.
Our success-fee model means you only pay once your grant is approved and live. Ongoing support is entirely optional.
We’ve designed the process this way to be transparent, low-risk, and easy to approve at a leadership or board level. We also offer multiple fee options so there is always one to suit every organisations needs.
If your organisation isn’t eligible yet, we’ll explain exactly why and what would need to change.
In some cases, small updates are required to meet Google’s policies. If that happens, we’ll clearly outline what’s needed and let you decide how to proceed — whether that’s with your existing team, another provider, or with us.
There’s no obligation to move forward, and no pressure to fix everything at once. The assessment is designed to give you clarity, not force a decision.
Yes — the model is intentionally designed to be board-safe.
There are no hidden fees, no long-term lock-ins, no revenue sharing on donations, and no upfront risk.
The success fee is only payable once the grant is approved, and any additional work is clearly scoped and approved in advance.
Everything is transparent, documented, and aligned with best practice governance for not-for-profits.
Testimonials
Good Cause (Elmedia) have exceeded expectations. Their engagement was well researched and thought out with the intent of driving value back into the business – which they did. Their casual and yet professional approach made it very easy to navigate the best / optimal pathways and tech required to get the job done. With a tight timeframe they delivered before time and greatly exceeded the expected outcomes. Having ticked all the boxes along the way and offering next stage development, its easy to make that decision based on the previous experience with them.
Its refreshing to engage with and experience a unique and conscientious approach to marketing where they feel like they are part of the business – excellence at every step.
Good cause has has supercharged our business at the Total Wellbeing Counselling Suites. They helped us implement effective new systems and developed a marketing strategy that has truly elevated our practice. Thanks to their expertise and dedication, we’ve seen a remarkable increase in client requests. They also developed and implemented systems to manage the influx of new clients. They provided us insights into our business with in depth reports and insights that showed the growth that came directly from their work. Due to the efforts of Good Cause we have more inquiries than have capacity for! From start to finish, Good Cause was responsive, knowledgeable, and committed to our growth. Highly
recommended for any business looking to expand their reach and improve their operations!
Good Cause (Elmedia) provided the help we needed to reach new audiences and grow our donor base. We are grateful for their professional, knowledgeable and trustworthy work constructing and constantly developing new strategies, updating Google search ads on behalf of Mukti Australia. Elmedia ensures that we get the most out of our digital channels, expanding our opportunities to bring hope and a brighter future to women and children in India and Sri Lanka. Thank you!